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Known as “The Original Logo Watch Company,” Selco is the premier provider of customized timepieces for promotional and recognition programs. Trusted since 1935, our craftsmen combine timeless quality and innovative customization into watches they’ll want to wear.

Our Exclusive Brands

The Most Customizable

The preferred customized timepiece of corporations for recognition programs, nearly every model is available in both a men’s and women’s style.

A Mix of Modern & Traditional

Selco’s Abelle brand was the first promotional watch line customized and assembled in the U.S.A. It has styles perfect for a variety of promotions and programs.

The Budget-Friendly Choice

Perfect for fast, fun promotions, our Filter line offers the flexibility of being customized in the U.S. for quick turnaround or overseas for even more savings.

The Best Selection of Custom Name Brands

Selco is trusted by more than 40 of the industry’s best-known brands to customize their watches and still retain their original warranty.

Learn More

The Most Customizable

The preferred customized timepiece of corporations for recognition programs, nearly every model is available in both a men’s and women’s style.

A Mix of Modern & Traditional

Selco’s A*Belle brand was the first promotional watch line customized and assembled in the U.S.A. It has styles perfect for a variety of promotions and programs.

The Budget-Friendly Choice

Perfect for fast, fun promotions, our Filter line offers the flexibility of being customized in the U.S. for quick turnaround or overseas for even more savings.

The Best Selection of Custom Name Brands

Selco is trusted by more than 30 of the industry’s best-known brands to customize their watches and still retain their original warranty.

Learn More

Our Services

Take advantage of versatile imprinting and the most die-struck medallion dial customization options in the industry.

Add your client’s logo, tagline, or a touching sentiment to the case back, or metal band for a personalized touch.

Choose from a collection of high-quality packaging that’s included with every watch, or upgrade to a customized box as unique and impressive as the gift inside.

Brighten your custom watch creation with a variety of distinctive colored-jewel and crystal-clear diamond accent options.

Enroll for Selco U Today!

Selco U’s valuable, sales-education program will provide you with the resources that you need to succeed in the world of selling customized timepieces for promotions and recognition program services. It will not only prepare you for selling customized timepieces—it will prepare you for understanding and capitalizing on a thriving industry that is ripe with opportunity. Sign up today!