We Pioneered The Customized Watch Industry

Selco is the leading decorator of watches in the U.S. for corporate awards, incentives, sports and, with our 2020 acquisition of Belair Time Corp, private label watches. Selco began decorating watches in our facility in Tulsa, OK in the 1960’s. By the late-80’s, Selco was imprinting and assembly thousands of watches per month utilizing our own brands as well as watches purchased from retail brands like Seiko, Bulova, Citizen, Movado and others. Selco remained a leader in the watch category for the promotional products and recognition industry through the ‘90’s and 2000’s.

2010 lead to a major change in Selco’s business model with the acquisition of S&S Time Corporation. S&S was started in 1991 with a business model similar to Selco, but quickly became one of the largest contract watch decorators in the country. In 2002 S&S acquired Schwalm, the largest dial manufacturer in the U.S. and a major contract watch decorator. Selco maintains its core business of selling logo watches, while providing imprint services and dials to other manufacturers and large watch users. In the years since acquiring S&S, Selco has become the primary watch decorator for several more watch brands.

In 2020, Selco evolved again with the acquisition of Belair Time Corp. Belair’s processes are similar to Selco’s, but the customer base is very different. Belair’s main customer is independent jewelry stores.

Selco maintains its top position in the custom watch industry by delivering industry leading service and award-winning decoration methods. In 1990, Selco developed the capability to make custom medallion dials. Selco was the first watch company in promotional industry to offer digital printing. We have stayed at the forefront of packaging design and decoration capability throughout our years in the watch industry.

Selco is committed to producing watches in America. Selco has always maintained production in Tulsa, OK, and while the watch industry made a push to China in the 1990’s, Selco kept production at home. Competitors have struggled with supply chain issues over the years, but Selco has been able to control production. Selco continues to invest in U.S. production with the construction of a dust-controlled assembly and imprint room in 2022.

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